Almost every conventional business medium is shifting to having a website and that is something undeniable. When you have to build a website, you choose a web host and the best WordPress hosting companies 2019 are no longer hard to find. You can also rely on website builders to create the structure of the website. However, WordPress is a befitting website builder that has also given ease to users with the inclusion of different plugins.

Here are the top 5 WordPress plugin types you should know about.

1:) Cache

Every website has the feature of caching. So now when you own a website, you will be bound to see the increase in cache storage for your website. The more the cache, the worse your website will become. The goal is to get rid of the cache and stop it from ruining your website performance. That can be done manually as well but WordPress has given website owners ease by introducing plugins such as WP Super Cache that can do the work of clearing out extra cache and space.

2:) SEO

Now once you have a website, the next step is to improve its rankings across the search engine. Search engine optimization is a great marketing form to generate traffic towards your website and gain more users but that cannot be just done magically. You first have to optimize the content according to the search engine, add the relevant meta titles, descriptions and then the content on your website is ready to be published. If you use a plugin for it such as Yoast and SEO Ultimate, the work is made easier for you.

3:) Subscription

Newsletter subscription is all too common now. You have to bring your website users towards signing your newsletter so that you can then proceed with email marketing and SMS marketing. You do not have to create sign up forms yourself or from scratch as several plugins exist that help you make a form. WP Subscriber Pro is a great plugin for listing down your website users and making them sign up the newsletter.

4:) Analytics

When you are running a website, you should also know the current performance of your website. The webmaster itself helps you gain the insights needed from your website. You have to count the total number of visitors that access your website and the number of those who stay for a longer time. These insights are essential to know why you are getting a lesser amount of user traffic and then it will help you improve your rankings and website performance. For that, you can integrate Google Analytics to your website.

5:) Social Media

Social media is the catalyst that drives traffic and converts that traffic in potential and loyal customers. Marketing is no longer limited to conventional methods as social media marketing is a very important part of online marketing now. Social media is a lot more than connecting and socializing with others. So, just make a website and add the right social media links to it. If you do not want to do the link addition yourself, you can use The Social Links or Floating Social Bar as a WordPress social plugin.