As the world is moving towards the digitalization, the companies also started to revamp their business strategies. In 2020, more businesses are coming online to interact with their clients & customers and improve their brand image. In the digital world, the website becomes the most important asset for any business. Whether it’s a small or a big enterprise, a website can make or break the reputation in seconds. But often, many people ignore the value of developing a responsive website.

It is a fact that website builders, CMS, and e-commerce platforms enable businesses to develop a cost-effective website than ever before. The cheap web hosting allows businesses to get their website visible on the internet. However, many businesses still make big blunders that never enable them to succeed in the digital world.

Therefore, here this blog comes up with top website mistakes that are continuously costing your business. So let’s explore to correct them before it’s too late.

1. Company-Focused Copy:

You may find the biggest website errors on several brands sites is the company-focused copy instead of a customer-focused one. The question when someone lands on a site is, What in it for me? How this business helps me? But often find the slogans like number 1 company or description of your products and services.

This isn’t appealing for your customers, which ultimately increases your bounce rates and decreases your leads. Therefore, always provide what customers can get through it? And how it is different from the other products. Let the customer know the benefit your product or service is providing to them.

2. Fail in 3 Seconds Test:

A visitor only needs 3 seconds to evaluate whether your site gives any benefits or not. But often, the 3-second test mistake is probably costing your business with a result of increased bounce rates. You need to capture the attention of a visitor in 3 seconds. The main part is to let them scroll and detained to your site with the exceptional appealing content.

3. No CTA:

The majority of sites either have weak CTA or No CTA at all. The CTA refers to the call to action button that must be present on every site to bring leads and sales. Therefore, this can be the website error that is probably costing your business. So, make sure to add the appealing CTA at the right place.

4. Little OR No Content:

Your website is the representation of your business in front of the customers. Therefore, you must need to make a site that talks with your customer by addressing their needs and wants. But often, the websites either have no content or little content on their page that turns out to be the biggest costing website mistake.

5. Key Elements Are Hidden:

Often all the critical information is hidden or isn’t easy to locate. This is the most common website mistakes probably coasting your business in marketing terms. You need to check whether the key elements are hidden or visible on your site to grow your business.

6. No SSL Certificate:

Beginners or the new business website owners often lack in investing in SSL Certificates. This turns your website into the category of the untrusted site. And most probably, this website mistakes creates doubt in the customer’s mind.

7. Poor Mobile Experience:

In 2020, websites are accessed through mobiles more than the desktop. Therefore, one of the most common website mistakes is the lack of responsiveness. When building a website design, ensure that it looks great on all the devices. This is the major website mistake that is probably costing your business. Therefore, undone the mistake before it’s too late.